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CHEMA MADOZ

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Chema Madoz Over the years, Chema Madoz has developed a very intimate style. He remains faithful to the use of black and white because it gives the work a small distance from reality and introduces us to a new universe full of life, much more complicated than the color of an object and the message that can transmit its images. "Sin título", 2004. The way to express and represent your images is really admirable. His way of taking photos with simple objects, such as books, watches, spoons, matches, musical scores or water in their different states. The accuracy and purity of Chema Madoz's photographs sometimes means that they have been classified as cold. Certainly, it eliminates any possible expression of feeling or emotion and only the poetic melancholy of its colorless photographs seems to appear on occasion. When choosing the frames, the light or the objects, it shows a clinical rigor and moves us once more away from the real world, it places us in an
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LIGHTNING

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LIGHTNING                                             I took this photo of my friend María. To make it, I used a hard source of light that illuminates from the bottom in the two pictures and the picture that is in the middle, from above. The pictures from the side are darker. I used an up-look light, an artificial light and other elements like the diagonal line.  The type of shot is a close-up shot took to form a hero view angle.  First I took the picture, and then I re-framed it on the computer because there were some elements in the back of the photos that I didn't want them to show up, I also photoshopped the pictures where in some spots a weird light in the corners in the pictures where. The format of the picture is 1:1.  The high contrast between white and black gives us a powerful visual weight.   I told her to make the psychopath stare,  which is related to the "predatorial" gaze ; it is as if the  psychopath  is directing all of his intensity  toward
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PERCEPTION

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PERCEPCTION Illusions and perspective I took these pictures on the Barcelona Illusion Museum, the background it's all painting hat were on the wall, I just had to find the right angle and perspective to be able to tell a story and to make the photo meaningful.    #FacesEverywhere Here, we can see a smiley face, the two eyes are the red buttons and the smile is in the middle of the object. Visual Metaphor Basically, this picture represents the meaning that each book is a  world. It's able to tell a story of different and variety of characters whether they are based on real-life people or imaginary ones.
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